Media Kit
OUR MISSION
We are a Canadian & 100% family owned business committed to creating high nutrition plant-based products that are clean, free of additives and allergen friendly so that they can be accessible to the entire family. We create food that is good enough that we can feed it to our own family every single day.
PLANT-BASED COMMITMENT
Our approach to plant-based is quite unique because we create products that surpass their animal-derived counterparts by offering the most nutrition possible. For example, our chickpea milk alternative provides more protein than even cow’s milk. In doing so, we make it easier for people looking to increase their plant-based consumption to do so. Offering more plant-based protein is our mission and our way to contribute in helping manage our scarce agricultural resources.
HELP CURB POOR NUTRITION
Metabolic diseases are on the rise, obesity is prevalent even among children. As rich societies, it is paradoxal that we are also facing a challenge of poor nutrition as people eat more but still get less nutrition. Our product design is such that we use zero to very little sweetener; we focus on providing key macro and micro nutrients to increase satiation and reduce the need to eat more than necessary. We believe that it is our responsibility to make it easier for people to make the right decision about their diet.
NO GIMMICKS. NO USE OF FILLERS
We don’t use any gimmicks in our formulations. For example, our chickpea beverage is free of any gum or carrageenan making it easily digestible by most, even those who have issues digesting all the fillers found in other milk alternatives. Another example is that we have low sugar bars by using non-refined sugar and avoiding fake sugars or sugar alcohol that can be very detrimental to one’s long term health.
For information about YoFiit in general or for a request for an interview, please email us @ pr@yofiitusa.com and we will get back to you shortly. Feel free to download the pictures from this post to use in your media reports.
