About us
Our mantra: Plant-based nutrition done better
I started my journey to plant-based conversion 17 years ago, not because it was all in the news. It was a hard and long journey as I tried very hard to understand all I could about the pillars of plant-based nutrition. So when I decided to launch a line with plant-based ingredients, it was because I wanted to give people access to more nutrition, not less. I wanted to ensure people would continue to eat a clean diet with fewer ingredients but only the ones that matter… No gums or a ton of sugar or any nonsense like that… Because what is the point of saving the planet by turning to plant-based if we are not going to be around to enjoy it by eating all this crap?
I was fed up with seeing companies sell milk alternatives in pretty bottles with no nutrition and calling it milk “alternative”. We wanted a beverage we could drink every day. Something richer than cow’s milk but also with no filler such as guar gum or gellan gum. It was not easy but after years of research we did it. In essence, our family is just like yours, trying to stay healthy.
We create our Chickpea Milk so that you can finally have food that does not focus on pretty bottles, wasting valuable fridge space, but that delivers the absolute performance you deserve. We want you to be in charge of what you put in your mouth and what you don’t. Reading our label is a mere formality because you know you will like what you see and also what you don’t see in it.
I was equally frustrated seeing the so-called nutritional bars with close to 20 grams of sugar or sugar alcohol. We saw an opportunity to create bars that would sustain overtime instead of providing a crash and burn experience. Since we also know much more now about gut health and how it impacts mental and physical acuity, I felt it was our responsibility to ensure that our bars would help at enhancing gut health instead of destroying it.
I will see you around :)
Marie, Co-Founder and President of Yofiit
Our Mision
Plant-based Commitment
Our approach to plant-based is quite unique because we create products that surpass their animal-derived counterparts by offering the most nutrition possible. For example, our chickpea milk provides more protein than even cow’s milk and 10x more protein than almond milk. In doing so, we make it easier for people looking to increase their plant-based consumption to do so. Offering more plant-based protein, more overall nutrition is our mission and our way to contribute in helping manage our scarce agricultural resources.
Help Curb Poor Nutrition
Metabolic diseases are on the rise, obesity is prevalent even among children. As rich societies, it is paradoxal that we are also facing a challenge of poor nutrition as people eat more but still get less nutrition. Our product design is such that we use zero to very little sweetener; we focus on providing key macro and micro nutrients to increase satiation and reduce the need to eat more than necessary. We believe that it is our responsibility to make it easier for people to make the right decision about their diet.
No Gimmicks. No Use Of Fillers
We don’t use any gimmicks in our formulations. For example, our chickpea milk is free of any gum or carrageenan making it easily digestible by most, even those who have issues digesting all the fillers found in other milk alternatives. Our chickpea milk also offers Omega-3 that is lacking in most western diets.
Our Ingredients
That Stuff Is Real
Our ingredients are awesome and real. From chickpeas to peas and flax seeds, we carefully select our ingredients for their nutritious properties, and also their allergen profile. We believe that in order to make a difference, we need to have food as widely accessible to most as possible. That’s why our products are exempt from most common allergens such as peanut, soy, gluten, dairy.
That Stuff Is Good For You
We find the best ingredients from nature to offer the most nutrition. Our ingredients are carefully selected to provide the right amount of nutrients to you. For example, flaxseed is an ingredient we use in our chickpea milk for its omega 3 content to create a more balanced milk and also omega 3 is lacking in most North Americans' diet.
Using the right ingredients is a good start in building a healthy product.
The Combination Is Essential
While the right ingredients are a good start but the process of formulating the right product for maximum benefits is fundamental.
In creating our chickpea milk, for example, we wanted a product that could surpass cow’s milk from a macro level with 10 grams of protein, good fats and without the sugar found in milk. We also wanted a product without any gum. It required a tremendous amount of research and testing to create this patent pending product.